Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.
A couple of log-in steps that essentially require you to share your personal details and preferences and your account is ready.
After six years in the business, the scorecard of Bengaluru-based QwikCilver is impressive, with a 90 per cent market share.
From opening an account in a local bank to looking for festive and student discounts, here are some surefire ways you can save money on your education trip abroad.
The Chinese e-commerce giant has outlined its vision, but hasn't really explained the logic behind a recent spree of investments.
The sportswear major has picked the activity to encourage a community around it in colleges.
Price arbitrage for popular products is low but some of these platforms are worth a look for decent deals.
Can we make high speed 4G Internet available at 10 cents per GB, and make all voice calls free of cost -- that too in a large and diverse country like India? Can we make high-quality but simple breast cancer screening available to every woman, that too at the extremely affordable cost of $1 per scan? Can we make a portable, high-tech ECG machine which can provide reports immediately and that too at the cost of 8 cents a test? Can we make an eye imaging device that is portable, non-invasive and costs 3 times less that conventional devices? Can we make a robust test for mosquito-borne dengue, which can detect the disease on day 1, and that too at the cost of $2 per test? Amazingly, says Dr R A Mashelkar, the eminent scientist, all this has been achieved in India, not only by using technological innovation but also non-technological innovation.
Announcing that the Apollo Hospitals, Chennai, has bagged the HIMSS Analytics Asia Pacific Award for its IT capabilities, Sangita Reddy, executive director -- operations, Apollo Hospitals Groups, said, "We will have 6,000 beds covered with the system and capabilities by the end of the year and in another six months from that all 9,000 beds of Apollo Hospitals will be covered."
China's and India's nuclear doctrines mandate 'No First Use' of nuclear weapons, so use against each other seems unlikely.
At Rs 32,500, the 4G-enabled Samsung Galaxy A8 is only for dyed-in-the-wool fans, says Himanshu Juneja
Apple Inc may have the best to offer in the near term.
Gleaning lessons from Amit Shah's compendium of Chanakya-isms, the Samajwadi Party is keeping its operations low-key and working on an inclusive strategy.
India on track to be third largest consumer economy by 2025.
Founders should have faith in themselves, their vision and their team, feels Infosys founder Narayana Murthy.
10 things you must know about Microsoft Nokia Lumia 638 before you pay Rs 8,300 for it!
Uber India has readied itself for another $500 million (Rs 3,300 crore) investment in the next three months.
'Gods of different religions haven't warred, so we shouldn't either.'
Nivedita Mookerji finds out how Paytm CEO Vijay Shekhar Sharma is handling his soaring popularity after the note ban as well as the criticism that comes as a package deal.
In the Silicon Valley of India, one can use the cryptocurrency to pay for food, buy bus tickets, order stuff online, and even get a haircut.
How much more gray or bald would Inspector Alaknure have become when we see him next? Will Peter still be wearing white shirts and khaki trousers and eating large lunches? Will Judge Jagdale be still in charge of the case? Who will be the prime minister when Alaknure appears in court next?
With one million users in Brazil, and 35,000 here in India within three weeks -- are we going to witness an encore from Orkut Bykkkten?
Arora's appointment brings no real transfer of power, says Una Galani.
The aim is a vast improvement in quality that would lead to a surge in demand for low-end Android phones
Most of the apps have been developed in Hindi, Tamil, Telugu, Bengali, Gujarati and other regional languages
It's a good deal for those looking for stock Android experience without compromising.
Samsung has reason to be worried.
The big challenge is beating piracy and convincing users to pay for content.
BlackBerry has got everything in place to help its latest launch become a favourite with consumers, says Himanshu Juneja
Rajiv Satyal is a standup comedian. He resides at the intersection of Indian comedy and Seinfeld quotes. So you can imagine what a Seinfeld show in India affected him!
The government must be the initial driver.
'It will cause problems for people who deal in small amounts of cash.' 'I hope it does not cause law and order problems.'
'They can't be tampered with because of the very nature of the machines -- they are standalone, and not networked.' 'Also, they can't be rigged because of the kind of custodial security they are subjected to during the election process.'
Today, more about 35 per cent of Amazon's traffic is through mobiles.
The Forbes 30 Under 30 list is harder to get into than Stanford or Harvard University. Meet the desis who made the cut this year.
Gamification has the potential to trigger immediate positive responses to learning that an organisation wishes to impart.
Sensational media reports of widespread blood doping in world athletics has also pointed the finger of suspicion at Indian athletes, though experts in the country are not very clear about how it could have happened.
Does Hero MotoCorp's first ever 125 cc scooter do enough to stand out in the ever-growing 125cc scooter segment?
Although Lesima JeroseMonisha is relieved that her worst days are over after she alongwith her 45 colleagues returned to India from warn-torn Iraq, she has no idea whether she'll ever get her four-and-half-months' salary that the Iraqi government owes her. Rediff.com's A Ganesh Nadar reports.
Aadhaar-based verification and video-based in-person verification for e-KYC have made investing in mutual funds a breeze
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